Brand Design. Logo Design. Identity Design.

Giving brands depth.

Color of Change

As an influential Political Action Committees, Color of Change has a broad reach in The United States.

Explored a new color palate that projects an inclusive image by applying a rainbow of browns to represent all skin tones.

Then, evolved their positioning through research applied into a writing piece made for a fundraiser.

Graphic with brown and beige vertical stripes background and 3 brown 3D banners with white text reading "COLOR," "OF," and "CHANGE."
A partial view of a document with bold brown text stating 'The Black Vote is the Decision' on a white background, and some smaller text discussing Black voter turnout and political engagement.

Pubinno

Pubinno produces an AI-powered smart tap that improves beer at the last mile, where it’s served.

Built a core brand that evokes both a mechanical feel and builds on deep traditions in hospitality.

The logo illustrates both a pint of beer with a solid head of foam and part of the beer fermentation process.

The colors evoke a global rating system similar to Michelin and Zagat, which reinforce an image of authority in the field of beer quality assessment.

Four beer taps dispensing different types of beer into five glasses, with a black background.
A sleek, modern smartphone with a small graphic of a beer tap and the text 'World's First AI Powered Beer Tap' against a black background, emphasizing innovation in beverage technology.
A logo for Pubino, established in 2015, featuring a stylized number 7 above the name, with red text on a white background.

Pause Now

As a mobile meditation center servicing the Bay Area, Pause Now wanted something that got attention but also projected a sense of calm.

The solution was a design that plays a visual trick: it draws in the eye and causes the viewer to pause for a moment, which replicates the benefits of the company mission.

The color palate stands out immediately, while exuding a soothing, cool and refreshing feel.

Blue background with white and light blue text that says 'pause now'
Blueprint of a blue mobile meditation center bus with front, side, rear, and top views, featuring the words 'pause now' and website URL 'pause-now.com' on its sides.

Tonic Legal

A San Francisco law office that wanted a light and fresh image to accompany the youthful energy behind tech and its workforce.

Applied a vibrant, green color palate to compliment the traditional, modern typeface and legal-pad-inspired lines of the new logo design. The contrast provides an energetic feel anchored by a sense of establishment.

Applied the brand color over imagery of San Francisco on Tonic’s website to further the sense of renewal and make clear a new legal player was in town.

Collage of San Francisco landmarks including Golden Gate Bridge, Bay Bridge, and city skyline with water reflections.
A close-up of a green and white tennis court with a partial tennis ball graphic and the letter 't' inside a circle, related to tennis or sports branding.

Bommer

Bommer is a software plug-in that helps with Bill of Materials (BOMs). They needed a brand that was powerful and unique, while simple enough to easily recognize as a 3rd-party, plug-in icon—especially when built into existing design and manufacturing software interfaces.

Drew the logo and icon from the frontal silhouette of a stylized, large, WWII bomber plane, while drawing on the world of naval flags—where identities and meaning are quickly recognized—for the color scheme.

Blue and white logo with stylized eye and a circle at the center.
A design featuring the Bommer logo, which includes a stylized eye with a circular center and four surrounding shapes, along with the bold text 'BOMMER' on a blue background, and yellow horizontal stripes.