Portfolio for Palmaïa, The House of AïA
Strategy & Brand
Drove the conceptual development to broaden the resort’s positioning from an Eco-chic, vegan resort to a wellness, beach enclave through the ideation of The Architects of Life wellness program
Named the parent brand, beauty salon, wellness program, music program, and event program
Re-positioned the moniker “all-inclusive” by naming it “The Gifting Lifestyle” so as to fit a luxury profile
Company mission, values, and corporate identity including logo refresh, new typography, and color
Full retinue of graphic styles, assets, custom icons, and web animations
3 on-property restaurant logos and menus
Conceived and advised on merchandise and jewelry
Image & Design
Creative across consumer touch points
A take-home, newspaper-like, In-Suite Guide (complete with posters) as a long-term, brand marketing tool that built on brand values and facilitated word of mouth
On-property experiential spaces (beach temple & doorway)
Luxury sales brochure and an assortment of below-the-line marketing and sales collateral
Conceptual imagery that defined the brand and experiential directions
1000+ photos and videos for advertising, marketing, sales, digital, social, and PR
Outdoor
On-property signage
Website & Marketing
Website strategy, design, and content for both the initial brand launch and the permanent web presence
Website development and CRM Integration
Booking engine UX/UI
Website and Brand Management
Organic and paid social strategies
Community management (FB & IG)
Blog strategy and execution
Email marketing design
Pandemic-driven strategies and product offerings, with supporting ad campaigns
Hired and directed outside contractors and agencies, and art-directed the client's own personnel toward the creative output.
Sourced the marketing research, strategy, and segmentation for launch