Web. Brand. Positioning.

Using Geometry to Connect People at Giant Protocol.

When we met the team at Giant Protocol, they were called Wificoin. Their founder had a revolutionary idea, to use blockchain technology to monetize WiFi for everyone. We believed in their democratic spirit and joined the team as creative and marketing advisors.

We built out the brand, the story, and challenged ourselves to create a website that broke with convention to validate the client’s positioning with conceptual depth. By using geometry and simple animations, we alluded to the invisible world of WiFi coming into harmony.