Creative Direction for Palmaïa, The House of AïA
A New Wellness Resort for the Mayan Riviera
Beginning with a website contract and a client brief focused on proximity to nature, we grew the collaboration to include everything listed below—with an emphasis on brand, content, image and driving the conceptual development of the resort’s experiential offer.
RESULTS
A monthly search volume on Google that grew 10x in 7 months, 600% ROAS on paid social, and a long list of top hospitality awards that validated our contribution to the resort’s brand, image and identity.
Strategy & Brand
Drove the conceptual development to broaden the resort’s positioning from an Eco-chic, vegan resort to a wellness, beach enclave through the ideation of The Architect’s of Life wellness program
Named the parent brand, beauty salon, wellness program, music program, and event program
Re-positioned the moniker “all-inclusive” by naming it “The Gifting Lifestyle” so as to fit a luxury profile
Company mission, values, and corporate identity including logo refresh, new typography, and color
Full retinue of graphic styles, assets, custom icons, and web animations
3 on-property restaurant logos and menus
Conceived and advised on merchandise and jewelry
Image & Design
Creative across consumer touch points
A take-home, newspaper-like, In-Suite Guide (complete with posters) as a long-term, brand marketing tool that built on brand values and facilitated word of mouth
On-property experiential space (beach temple) for ceremonies and rituals
Luxury sales brochure and an assortment of below-the-line marketing and sales collateral
Conceptual imagery that defined the brand and experiential directions
1000+ photos and videos for advertising, marketing, sales, digital, social, and PR
Outdoor
On-property signage
Website & Marketing
Website strategy, design, and content for both the initial brand launch and the permanent web presence
Website development and CRM Integration
Booking engine UX/UI
Website and Brand Management
Organic and paid social strategies
Community management (FB & IG)
Blog strategy and execution
Email marketing design
Pandemic-driven strategies and product offerings, with supporting ad campaigns
Sourced the marketing research, strategy, and segmentation for launch
Outside agency management
Hired/managed contractors and directed client’s in-house teams (~30 people)