Paid Social for The House of AïA
All hands on deck.
The House of AïA launched 2 months before the pandemic froze travel worldwide. So we pivoted and used a small budget to drive awareness on FB and IG. 7 months later, the monthly search volume on Google had grown 10x, and our ROAS on paid social was 600%.
Teaser Carousels
We introduced the resort to the social media landscape and A/B tested numerous creatives.
discover the unknown
We ran campaigns urging people to leave their comfort zone and come to Mexico, which had no restrictions on travel.
Spa Carousel
Image carousels that enticed viewers with the in-house, jungle spa.
Spa Teaser Video
Social campaign video.
{Why Wait?} Ads
We urged people to leave their lock down sooner rather than later.
Vegan Cuisine Stories
We coined the slogan #Plant-based-first to promote the extraordinary food.
Wellness Carousel
We showed snippets from The Architects of Life wellness program.
Give-Away Vacation Campaign
A campaign that raffled a free, 5-day stay for two to drive subscriptions to the email list through a custom landing page.